Microsoft and Pepsi have announced a way that Xbox fans can get their hands on an Xbox 360 earlier than its planned holiday release date. Starting August 28, Pepsi will give out an Xbox 360 every 10 minutes – 24 hours a day, seven days a week, for nine weeks.

With the contest is ending October 30, the console is likely set for a public launch in early November. For those wondering, 9,072 Xboxes will be given away at a total estimated cost to Microsoft of $2.7 million.


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