“…”Ah that looks like last year’s phone” is the killer line, says a guy rising from his sleeping bag to look at an unboxing video of, presumably, iPhone 4S. Samsung snark already has soured perceptions of iPhone and boosted those of Samsung brands, according to YouGov BrandIndex. The attack ads, which never specifically mention iPhone, marks one of the most iconic marketing campaigns since Apple’s “Get a Mac”.
The evocative moment: When the Apple hipster rises from his sleeping bag, looks up at another guy holding Samsung Galaxy S II and grabs the bars of the street barrier. The subliminal message: Prison bars. He’s imprisoned by his iPhone obsession, while the S2 owner is a free man.
It’s helluva entertaining marketing campaign, and I wish most movies were edited as well or communicated so much story (in so little time) as do these TV spots…”
and I just love the latest Apple invention… the iSheep… Apple fanboys.
Each business founder in the process of brand promotion is faced with many challenges and options for the development of his own company. One of these questions is the choice of the site type. And Read more…