XBox 360 Took a HUGE 40% Market Share in 2011

When reading this, keep in mind that Kinect is the fastest selling consumer product in history… yes, more than the iPod or iPhone.

“…NPD’s latest games data has underlined just how dominant the Xbox is in the US, with Microsoft’s console capturing 40 per cent all consumer spending from physical sales in 2011.

Although the figures do not include the increasingly prominent digital sales or downloadable content, people buying physical discs remains dominant, and it is clear that Microsoft’s dominance is not on the wane.

NPD’s physical sales figures do include peripherals (such as Kinect) as well as the console itself and the total it comes to is a not inconsiderable $6.7 billion (£4.37bn) – with games accounting for $4.6 billion of that…”

By Patrick Goss
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