Facebook Advertising Doesn’t Work

Four out of five Facebook users have never bought a product or service as a result of ads or comments on the social networking site, according to an online survey of 1,032 Americans by Reuters and Ipsos Reid…

…And a February study by eMarketer also found Facebook less effective than email or direct mail marketing when it comes to actually swaying buying decisions.

The Reuters/Ipsos poll also found that 34 per cent of respondents are spending less time on Facebook than they were six months ago…

Full Story: http://www.itbusiness.ca/it/client/en/Home/News.asp?id=67798&cid=99

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