Today BusinessInsider.com reported that they expect the next update of Windows (code named “Blue”) should sell in the $40-$50 range and function on tablets as small as 7″.
“Microsoft has been glaringly absent from the tablet discussion in the white hot 7-8” form factor. My firm estimates that in 2013, sub 10-inch tablets will dominate tablet sales and represent more than 60% of total sales. Windows 8 today can only go as small as 10.1-inches. They are losing ground and offering their partners no solution for the hottest category of tablets.”
…The drop in price allows them to profitably make tablets in the $199-$349 range.
Because early sales reports on Windows 8 tablets, including Microsoft’s own Surface, have been disappointing, Microsoft desperately needs to make Windows 8 tablets more attractive to consumers. Smaller, cheaper ones could be the way to do it.