Who Can Attend ICE Africa iGaming Event This Year?

We don’t normally cover gambling, online or otherwise but in the COVID era we find conferences interesting so we thought you might be too.

Africa, like many other regions around the world, is experiencing a significant surge in the gaming business thanks to the entry of the internet. Thanks to the web, punters in the continent can access online games easily from sites such as Free Slots No Download.


As a way to help the industry and share advances and knowledge about the industry, ICE Africa creates a platform for solution providers to converge and share ideas. In the past, the ICE Africa Digital event took place in a physical location. However, with virus sweeping across the world, making face-to-face interactions impossible, the 2020 event will take place online. The affair is scheduled to take place between the 27th and 29th of October 2020, which is in time with the predicted opening up of most other sectors. The three days will give parties involved in the digital gambling space a chance to present compelling content and most likely forge global partnerships.

With the massive success of ICE Africa Digital since its launch, it is likely for most interested in online gambling to be curious about attendance. The event is open to any professional parties invested in online gaming. The event is meant to offer a platform where they can source products and services that cater to the field, such as casinos, sports betting, lottery, banking, and street solutions. The affair will operate on a business-to-business ground that is free for anyone that meets the stipulated bracket to attend. Before proceeding with registration, it is crucial to read through the admission policy to see whether the necessary qualifications have been met, including:

  • Attendees must have achieved the legal gambling age of 18 to register for the event. During the tenancy period, children of the attendees will not be allowed to attend either.
    The registration process to be welcomed to the event should be done using valid credentials. Any person found using false information will have their invitation revoked, and they can face liable prosecution. The organizers of the affair also have the right to exclude any parties as long as it is not on prejudice grounds.
  • The ICE Africa Digital event is strictly limited to trade professionals. Exhibitors will be expected to display products and services that fall in the categories of casino gaming, sports betting, social gaming, mobile gambling, bingo, and others. Any person found violating this requirement will be kicked out of the show.
    By being an ICE Africa Digital attendee, a visitor allows approved third parties or the organizers to film across the open days of the show. Also, they permit the use of any footage acquired as part of the event.
  • Canvassing, which is systemic initiation of direct contact with other parties in the show, is not allowed.

In the ICE Africa event, attendees will also be welcomed with a Totally Gaming Academy Masterclass, similar to the one held in 2019. More information has yet to be released on the pieces of training that will be available, but one can visit their official website to keep themselves up to date. Also, an overview of what went down in the 2019 training course is available to provide an idea of what to expect this year. Some of the topics that are commonly addressed include:

  • Extended marketing for both online and land-based casinos
  • Client expectations and math models of games that can help meet the different needs
  • Physical placement and layout of slots on casino floors to fit a variety of player profiles

Event Organizer

The 2020 ICE Africa Digital event will be organized by Clarion Gaming, which is part of Clarion Events. The company is renowned worldwide as a leading event organizer that is behind some of the most innovative and market-defining events from 1947 to date. With more than 950 employees spread out over thirteen offices in different countries working to make the functions possible, it is no surprise that Clarion is graced with the honour of putting together this ICE event.

Clarion Events is expected to deliver executive networking, marketing, and information solutions, which is especially vital to emerging territories, such as Africa. Clarion has a long list of successful events, conferences, and publications involving the international gaming community that attest to the high hopes for the stability of the ICE Africa Digital event, such as:

  • The Totally Gaming Academy training series
  • ICE London
  • iGB Live
  • WrB series
  • Affiliate Conference series
  • Regional Gaming Congresses

With ICE Africa Digital 2020 being the second time the event is being held in the continent, Clarion aims for bigger and better, even with the current unexpected limitations caused by the pandemic. The event will welcome pre-registered delegates from more than 29 countries across the continent.

The ICE Africa iGaming event also chooses to push forward the Women in Gaming campaign. WIG, as the forum is widely known, was also a significant focus point in 2019 when it was recommended for the affair to highlight the diversity of phenomenal female contributors to the world of gaming. Although the WIG Breakfast will not be possible this year due to the event being held online, it will continue with its highlights of challenges and contributions by women in the industry. Aspiring attendees can keep up with the cohort of women that will be interviewed during the three-day event on the ICE Africa official social media pages.

ice africa digital 2020

ICE Africa Sponsors

Most of the sponsors that worked with the ICE Africa Gaming Event in 2019 will be back in 2020. A lot of the involved companies are prominent international names, including:

  • 1xBet

1xBet is pinned as the fastest-growing bookmarker in the world. The company offers a blend of casino, sports betting, and eSports betting services to dozens of countries across the globe. The firm has managed to garner such widespread success with its provision of top betting odds, which is pinned as its most attractive element. This upside is accompanied by superb live streaming, client safety assurance, fast cash transactions, and a mobile-optimized application. Even with a few downsides here and there, 1xBet boasts a lot more satisfied clients than dissatisfied ones.

  • Aardvark Technologies

Aardvark Technologies is a gaming solutions firm dedicated to contributing to the African betting market. The company is famous for its provision of a reliable and comprehensive screen management and betting system that is internet-based to professional African bookmarkers. The firm handles the technological and infrastructure elements of such websites using a high-performance transaction engine, leaving the bookmarker to focus on innovating their products and services.

  • Euro Games Technology

Euro Games Technology, popularly referred to as EGT, is a long-standing gaming company that dates back to 2002. The firm had its start making brick and mortar pokies for casinos in Bulgaria before venturing into online gaming. In 2007, EGT established itself in the European market, and it has since globalized its services, providing them to regions where gambling is part of the culture. The company’s success is marked with a license from the reputable UK Gambling Commission along with a seal of approval from Gaming Laboratories International. Players can enjoy more than 200 of the developer’s slot machines, all of which come in both free and real money versions.

  • Merkur Gaming

Merkur Gaming is an old-timer in the gaming business, with its establishment going as far back as 1957. The gaming software developer is one of few that survived the transition from brick and mortar to online gaming while retaining their popularity. The software provider specializes in the creation of slot games, most of which maintain a traditional touch. Merkur also dominates in the land-based sector, where it uses multigame systems like Evolution SL and Merkur Star to create pokies.

  • Apollo Games

Apollo Games may not be a familiar name to online gamers, but it is a brilliant success in the land-based sector. Also known as Apollo Soft, Apollo Games specializes in the design, development, and distribution of video slot machines in African and European markets. The firm prides itself in its continuous market and portfolio expansion thanks to its high-quality products. The company aims to continually evolve with the needs of gamers, especially where gaming cabinets are involved.

  • Aruze Gaming

Azure Gaming is based in the gambling capital of Sin City from where it develops and manufactures pokies for brick and mortar casinos. The game developer is well-known for challenging the norms that define slot development and strives to evolve its products to surpass market expectations. The firm’s dedication makes it one of the most recognizable brands by punters and casino operators.

  • Global Bet

Global Bet is easily the biggest independent virtual sports provider across the globe. The company works with both an in-house team and third-party artists to retain its command in the industry and meet player and casino needs. Global Bet’s system is crafted for easy integration as well as live commentaries, and it is the most advanced of its kind worldwide. The firm also works with acclaimed 3D artists and expert game developers to stay at the top of its game.

Final Comments

The ICE Africa iGaming event aims to share as much as it did in 2019 and even more, even with the difference of being held digitally. Visit their official website for more information on the affair and how you can register to attend.

Questions or Comments?