Launching a website is more than just putting your business on the Internet. It is the first step in establishing a digital footprint to expand reach. According to a survey, websites influence over 97% of customer purchases.
Before you launch your site, make sure every technical aspect is ready to support your growth. Much to everyone’s surprise, hosting infrastructure provides more than just a rental space. Here are some important infrastructure questions you should ask before launching your site:
Is the Hosting Infrastructure Scalable?
As a beginner, you might want to start with a shared hosting plan. But what happens when your business grows and you experience traffic spikes? Since hundreds of websites share the same hosting server, your website may experience issues. This can include:
- Slow page loading time
- Poor user experience
- Frequent crashes
- Prolonged downtime
- Damaged brand reputation
- Low search engine rankings
The best thing you can do to avoid this situation is to make sure the infrastructure is scalable. Consider the following factors when choosing a hosting plan:
- RAM
- CPU
- Bandwidth
- SSD
For robust scalability, small and medium businesses are often recommended to choose a cloud VPS hosting plan. It will support your business’s growth and prevent any interruptions.
Is the Hosting Infrastructure Secure?
Next, consider the security features offered by the hosting provider. A reliable hosting provider, such as Liquid Web, offers:
- SSL/TLS encryption
- Firewall protection
- Malware detection and removal
- DDoS mitigation
- CDN support
- Network security
- Intrusion detection and prevention system
- Regular software updates
Without robust security measures, your site can be vulnerable to breaches and malware attacks. Reliable hosting infrastructures ensure your site remains up and running despite security issues.
What kind of Customer Support Does the Hosting Provider Offer?
There is nothing worse than running into a technical infrastructure error days before launching your business website. The last thing you need is a lazy support system that passes your complaint from one department to another. Carefully assess the customer support system of your hosting provider.
Make sure the support system is available 24/7 via multiple channels, such as live chat, email, and phone. Many hosting providers offer a ticketing system, allowing you to submit your complaint and receive a response within minutes.
Different levels of support systems are also beneficial. For instance, level 1 support staff can handle minor issues, such as domain name errors or network errors. And level 2 staff can provide advanced support for website migration and server configuration.
What is the Backup and Recovery Process Like?
Security breaches and unplanned, prolonged downtime can put your website data at risk. This is why having robust backup measures is important. Make sure your hosting provider offers automated backup solutions on a daily, weekly, or monthly basis.
You can also utilize third-party cloud backup services, but ensure they are compatible with your site’s current infrastructure. With a robust backup and recovery plan, you can launch your site with confidence and have peace of mind.
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