Four out of five Facebook users have never bought a product or service as a result of ads or comments on the social networking site, according to an online survey of 1,032 Americans by Reuters and Ipsos Reid…
…And a February study by eMarketer also found Facebook less effective than email or direct mail marketing when it comes to actually swaying buying decisions.
The Reuters/Ipsos poll also found that 34 per cent of respondents are spending less time on Facebook than they were six months ago…
Full Story: http://www.itbusiness.ca/it/client/en/Home/News.asp?id=67798&cid=99
This website uses cookies.