The calendar is more than halfway done with 2019. But, despite the moving and passing forward of time, there are still trends and techniques that remain constant. This is evident in the world of ecommerce, digital marketing, and in the World Wide Web stratosphere.
Especially with the population on the Internet increasing by the day, this also means that the competition is getting even stiffer. You’ve got to double time with your marketing strategies for you to float and thrive against the competition.
One of the evergreen marketing strategies that’s key to boosting rankings is Search Engine Optimization. This refers to the overall strategy and techniques that you have to employ in order for you to be placed at the top landing page results of search engines. When you make it on this list, it means that you’ve made it well in the competitive digital marketing industry.
That said, here are some of the best ways to boost your website rankings:
1. Blogger Outreach
Because of the increasing population on social media sites, bloggers and social media influencers are the superstars. Their effectivity is evident in the numerous blogs (and Vlogs) that are all over the Internet.
Companies want them because they’re able to efficiently carry out affiliate marketing and other promotional activities. Thus, social media has evolved in its usage. Other than convenient connectivity, social media is now used for advertising and promotional purposes – the perfect avenue to bring people to your website.
If you’re looking to boost your website rankings, one of the best ways for you to do so is to utilize blogger outreach. This refers to the process of reaching out to influencers and employing their services and expertise to promote your goods and services. In effect, this means increased traffic coming to your site.
Getting in contact with an influencer is also hassle-free. Simply write them an email or directly message them on their social media accounts, such as Instagram and Twitter.
If you’re still unconvinced of the effectivity of blogger outreach, learn more about this SEO technique here.
2. Post Relevant Content
Content forms the bulk of any website. Putting all other factors aside, the most important thing that stands out is still your content. You cannot substitute good content, most especially relevant content.
This means that the content you put out on your website should be answers to some of the most common problems and questions asked by Internet users today. Else, you’re going to lose your audience. You won’t have traffic coming into your website when you don’t post content that’s relevant in today’s day and age.
One of the best ways for you to ensure that you’re posting about what your audience wants and demands from you is through polls and questions on a pop-up form. Enable this on your page from time to time, so that you can give yourself the chance to get to know your audience better. When you do this, it makes your audience feel like you genuinely care about them, for you to ask about what they need from you.
As a bonus, one of the best ways for you to optimize your content’s relevancy is for you to post on a fixed schedule. This will give your audience something to look forward to on specific dates. It keeps them away from second-guessing whether or not you’ve got something new and fresh for them today.
3. Enable Your Site To Be Mobile-Friendly
Having a mobile-friendly site is essential these days. A majority of Internet users are browsing through their mobile phones during their free time. This is the magic of smartphones.
You don’t have to carry different gadgets for you to perform various tasks. You can easily do whatever assignments you need to fulfill on your cell phone. Hence, it’s up to you to ensure that your site can reach mobile phone users.
Having a mobile-friendly site means that your website correctly displays from the small screen of a mobile phone. This means that the one viewing from the Internet experiences no difference with their Internet experience, be it from a computer or on their mobile phone. They can still navigate through your page with ease and can clearly see the text.
4. Fine-Tune Your Use Of Keywords
You may have heard about the importance of keywords in websites. Even today, the use of these keywords is still very much relevant. It’s still one of the most effective ways for search engines to gauge and determine what your website’s ranking will be.
After an Internet user keys in a search, keywords play a pivotal role in giving search engines something for their crawlers to skim through. Without these keywords, your website isn’t going to make it to the top of a search engine’s list.
Here are two of the best ways for you to incorporate keywords effectively on your website:
- Use part or all of your keywords in the page title
- Use part or all of your keywords in the section headers
5. Talk Like A Human Being
This section is often one of the most overlooked tips by all website owners. Especially if you’re writing about technical matters, there’s a tendency for you to write in technical terms or use words that are hard to understand by common individuals. This results to you sounding like a robot.
Unfortunately, Internet users don’t want this. Even if they’re reading from a website, they want to feel as if they’re reading from and talking to a human being. After all, the brain behind the content of the website is you, a human being.
As you set the tone of your content, be sure to keep it simple. Stay away from terms that’ll need the assistance of a dictionary for them to comprehend. Let your audience feel as if they’re talking to a human being. As a tip, imagine yourself conversing with your best friend. That’s how you should be writing as well.
6. Incorporate Alt Tags
For SEO, one of the essential elements of any website is media. This should be used sparingly in conjunction with your content. Else, without media, your site is going to be laden with text that’s only going to keep your viewers dizzy. No one likes to visit websites that remind them of their boring school textbooks. One to two media per content post is the right point.
As you post media, you need to have alt tags as well. This is short for alternative text description. Or, in simpler terms, captions of your media. Should your site visitor be viewing on a place with a bad Internet connection, they’ll still know what the media is all about because of the alt tags displays. A good strategy for you to follow is to incorporate keywords in the alt tags. This can help boost your rankings, such that engine crawlers have more to skim through your site.
Conclusion
Even this year, search engine optimization is still vital. If you wish to improve your website rankings, keep these classic and evergreen tips for you. A little bit of this effort will see you through reaping more benefits for your site. In turn, it means more profit as well.
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