How Tech Is Changing the Packaging Industry

With the constant tech innovation and time, consumer demands are constantly changing. In recent time, tech-based advancements and consumers’ demand for sustainability has increased the complexity of curating packaging meets or exceeds the needs and wants of the consumers. Irrespective of which product-based industry a company is part of, the packaging is a vital part.

That’s because packaging not only protects the products but also creates a display channel for potential customers because it has to catch the eye of the consumer and instantly communicate the purpose or mission of the product. In addition, it has to outline the company’s brand. It wouldn’t be wrong to say that customers are impacting the packaging changes.

For instance, consumers are looking for more sustainable packages and products that also meet their needs. In simpler words, there are various technological and non-technological factors that are changing the packaging industry!

The Edible Packaging

No one has ever imagined eating a wrapper, an empty carton, or a water bottle rather than recycling it. To be honest, it’s a far-fetched idea, but it’s become a reality because these wrappers and packages are made from seaweed, tomatoes, rice paper, wax-coated sugar, and potatoes that we already consume. In addition, some brands are creating edible cutlery and straws.

It’s pretty clear that compostable materials and biodegradable plastic were once a myth, but the times have changed, and the tech innovators are now focusing on something bigger.

Transparency

The utilization of transparent or see-through packaging is constantly increasing. For this reason, the more the brands use transparent packaging, the higher the chances of taking away the guesswork of what’s packed in the Customized Boxes Wholesale. In fact, around 38% of consumers are ready to purchase new products in the market if there is sufficient product information available.

Sustainable Packaging

Consumer decisions are usually based on a brand’s commitment to the environment and the consumer base. According to research, 84% of customers are now ready to pay more if they get sustainable packaging in return. As a result, food manufacturers are bidding farewell to one-use plastic and are shifting to reusable or 100% biodegradable packaging.

In the foreseeable future, natural materials will take over single-use plastic. It’s a great way for brands to strengthen their eco-friendly foundations.

Simplicity

When it comes down to the modern consumer base, most of them are busy and cannot spend an hour looking for complicated information about the products that they want to purchase. To get rid of this issue, the brands need to focus on adding easy-to-read information and contrasting colors for higher visibility without compromising on simplicity.

In simpler words, the focus on informative yet minimal packaging is a raging trend because it makes sure that the production values and brand vision is communicated to the customers. In addition, such packaging has a clean design that also cuts down costs.

AR – Augmented Reality

Augmented Reality has made it easier for packaging to interact with the consumer base as it provides entertainment, product information, and security to the customers. The AR is making it possible to turn the product packaging into an information discovery channel – it helps increase transparency about the product’s features.

Augmented Reality also helps create meaningful assistance possible for customers without compromising on the chances of higher purchase intent and repetitive sales.

Smart Packaging

For the longest time, technology has only impacted the decisions made by brands, but now, it’s being integrated into the packaging because it provides convenience, information, and security. For instance, smart labels and QR codes can be read and scanned with the help of a smartphone. The smart packaging will also teach the temperature, pH, and fermentation of the food to make sure it’s fresh for consumption.

Secondly, the packaging can be secured with the help of traceability. This is because it helps track the product’s movement from the manufacturer to the seller and consumers. In addition, tracing this movement shares in-depth information about consumer behavior, which helps plan the supply chain.

Higher Portability

It’s common for consumers to have a busy schedule, which is why portability has become a common need for them. For this reason, portable packaging for different food products has become possible – the packaging is easy to use, carry, and consume. For instance, McDonald’s new packaging allows consumers to take food to their homes or offices easily. Even more, some brands are using sturdy yet paper-based packaging that can easily carry a lot of veggies and fruits.

Packaging Design Software

In the past few years, brand significance has increased, given the saturated market, and brand packaging has become one of the most important collaterals. Also, the consumers and their social media trends have made packaging an essential part of the brand. Simultaneously, there is an unboxing trend going on, which has only increased the need for appealing packaging.

For this reason, the demand for design software is soaring. These tools help digitize product design and also empower the brand to make its own packaging. The brands will be able to create their own designs and send them out for bulk printing without hiring a graphic designer. These software solutions are a reliable way of optimizing the product and packaging design process.

The Bottom Line

Consumers have become extremely particular about what they purchase, and its high time manufacturers start thinking beyond conventional packaging solutions that only provide basic safety. For this reason, it’s time that brands start looking for packaging that meets and exceeds the changing needs and preferences of consumers.

In addition to acknowledging the need for innovative Custom Boxes Wholesale, the brands need to prepare themselves to not only expand but maintain the market share as well. On a concluding note, the brands have to ensure that they can accommodate the constant changes in the market to protect their share as well as brand integrity while increasing their sales funnel and maintaining the developed status.
So, are you ready to hop on to this much-needed bandwagon?

Learn More: – “Finding The Best Way to Get Your Logo Designed How to Create Your Logo”

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