As the cannabis industry continues to grow and expand, so does the need for effective marketing strategies aimed at the promotion of businesses within an oversaturated, competitive market. One such strategy is link building, which involves acquiring high-quality backlinks to a website. In this blog post, we will take a closer look at some of the best marijuana link-building practices and highlight the value of including them in your marketing plan in 2023.

Benefits of Implementing Link-Building Techniques

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Link-building is a vital part of search engine optimization. Gaining links pointing back to your platform can take a long time, but this technique should not be overlooked when you consider the promotion of your company in search engines and establishing its strong online presence. In fact, there is a plethora of quality marijuana link building methods and services to choose from. However, whether you resort to cannabis SEO companies or perform link building on your own, choose one tactic, or combine several methods, they are sure to bear fruit in the long term.

  1. Better search rankings.
    Backlinks are one of the most important factors that search engines use to determine a website’s authority and relevance. Sites with a high number of quality backlinks tend to rank higher in SERPs than those with few or no backlinks.
  2. Boosted traffic.
    High-quality backlinks can drive a significant amount of targeted traffic to your site. When other resources link to your content, they are essentially recommending it to their own audience. It can help attract new visitors who may be interested in your products or services.
  3. Improved brand awareness and credibility.
    Each quality backlink is a positive signal to both search engines and potential customers. It can help establish your brand as an authority in the cannabis industry and increase trust among your target audience.
  4. Enhanced relationships.
    Link building is a way to establish valuable relationships with other platforms and influencers in your industry. By collaborating on the content or exchanging links, you can build long-term partnerships that can benefit your brand in multiple ways.
    Given that, let’s proceed to the finest techniques you can employ within your link-building campaign to achieve the mentioned outcomes.

1: Focus on Creating Awesome Content

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Quality and valuable content creation is a simple, well-known, and, at the same time, effective link-building method. It should be written in a way that many other authoritative platforms in the marijuana niche would want to link to it. Good content that meets Google’s “E.A.T.” guidelines is of paramount importance. It is safe to say that articles, blog posts, reviews, and any type of content that holds a lot of expertise, authority, and trust will be naturally cited by other content creators and webmasters on the web.

2: Practice Broken Link Building

Broken link building is a method that implies locating broken links on other platforms and offering to substitute them with a link to your own website. You can start by identifying relevant websites in the cannabis industry and using a tool like Check My Links to find broken links on their pages. Then, reach out to the website owner or editor and offer to replace the broken link with a link to your own marijuana platform.

This method takes a little more work, but it can be a great way to get high-quality backlinks. The only challenge you might encounter is that you should have the content ready to go. So if you do not already have it on your platform, you will need to add it.

3: Consider Guest Posting

Guest posting is a tried-and-true link-building technique. It involves writing and publishing articles on other websites in exchange for a backlink to your own site.

Almost everyone remembers Google’s Matt Cutts declaring the guest posting method dead way back in 2014. However, he was responding to the level of spam to which guest posting had dropped in the SEO environment. He was not exactly wrong, but if you deliver good, relevant content for a site without offering anything spammy, and the webmaster posts it and brings you the backlink, that is a good backlink.

You can look for reputable cannabis blogs or industry publications that accept guest posts and create high-quality content that will appeal to their audience. Make sure to include a relevant link back to your website in the author bio or within the content itself. All the chosen resources must be relevant to your platform because that is the only way Google bots are going to give any value to that backlink.

4: Perform Influencer Outreach

Influencer outreach implies reaching out to influential people in the cannabis industry and requesting that they share your content or link to your site. Find influential bloggers, social media influencers, and cannabis industry leaders and reach out to them with a personalized message. Offer to provide them with unique content or insights in exchange for a mention or backlink.

5: Share Original Infographics

Infographics are a popular content format that can be highly shareable and link-worthy. People love infographics primarily because they present dense data and facts in more digestible ways. Infographics are usually used to show statistics about a certain subject, so making this kind of content will require some research. However, the end result will be a brief, unique, and shareable SEO content.

Create an informative and visually appealing infographic related to the cannabis industry, and make sure you have optimized it with a keyword-infused file name and appropriate alt text. You can share it on your own site and social media channels. Reach out to other relevant websites and offer to share the infographic with them in exchange for a backlink.

Bottom Line

Backlinks are one of Google’s most important ranking signals. Therefore, link-building is an essential component of any effective cannabis marketing strategy. By utilizing the techniques mentioned above in 2023, cannabis businesses can effectively acquire high-quality natural backlinks. Along with implementing other SEO strategy methods, this one will contribute to the overall marijuana company’s growth, development, and thriving!


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