Facebook Advertising Doesn’t Work

Four out of five Facebook users have never bought a product or service as a result of ads or comments on the social networking site, according to an online survey of 1,032 Americans by Reuters and Ipsos Reid… …And a February study by eMarketer also found Facebook less effective than email or direct mail marketing when it comes to actually swaying buying decisions. The Reuters/Ipsos poll also found that 34 per cent of respondents are…